“One thing” to remember about your brand — it’s not just for your customersPosted: April 4, 2013 Filed under: branding, marketing | Tags: Adam Kleinberg, branding, Business, Marketing, Zappos 3 Comments
One of the things I love about getting a business education is that your classes progressively build on each other and the lines between them begin to blur. You start out with prerequisites like accounting, economics and statistics, and by the end you’re specializing in the function you want to practice — in my case, marketing. You finish with a capstone case-study seminar, which is basically an integration and application of all the disciplines you have studied since your first day of school. I love that it’s like one long project.
So the other night, my marketing and management courses collided in yet another “Aha! So that’s how they work together!” moment. Who knew that brand strategy and HR are destined to get married and have beautiful babies? Let me explain. Read the rest of this entry »