Virgin America — a lesson from a brand that knows how to engage

information about baggage requirements at LAX a few years back

Virgin America  — what a brand!  I have been pretty much obsessed with them ever since they first started flying out of SFO in 2007.

There is a lot to love — the gleaming Airbuses decked out in red and white livery, the mod white interiors, not to mention the gorgeous ads and cooler-than-Kenneth-Cole communications.

Virgin America has grown into a carefully crafted brand selling an experience just as much as it sells transportation. It feels like flying with Virgin America is embarking on an experience with like-minded people going to similar places to do similar COOL things. Read the rest of this entry »