Virgin America — a lesson from a brand that knows how to engagePosted: September 4, 2012 | Author: D | Filed under: marketing, PR, social media | Tags: social listening, Social media, Twitter, Virgin America | 1 Comment
Virgin America — what a brand! I have been pretty much obsessed with them ever since they first started flying out of SFO in 2007.
There is a lot to love — the gleaming Airbuses decked out in red and white livery, the mod white interiors, not to mention the gorgeous ads and cooler-than-Kenneth-Cole communications.
Virgin America has grown into a carefully crafted brand selling an experience just as much as it sells transportation. It feels like flying with Virgin America is embarking on an experience with like-minded people going to similar places to do similar COOL things. Read the rest of this entry »