A Whiter Shade of Rainbow: a Rhetorical Criticism of Genre, Symbol and Ideology in San Francisco’s Castro District

A huge rainbow flag flutters overhead. Cool fog rolls down over two Twin Peaks that rise in the west, sending a chilly breeze between brightly painted Victorian row houses and down a wide boulevard toward a modern skyline of glass and steel. A streetcar bell clangs as two young men walk by holding hands; you’re in San Francisco’s Castro District. Read the rest of this entry »

grenade in your soy latte: an analysis of metaphor and narrative in Madonna’s “American Life” video

Watch the video here.

Madonna. Just the word has the power to instill awe and fear. Not only does this word point us toward the gentle but powerful Christian concept of the Madonna, but it is also the one-word signifier for the incisive, controversial, wildly successful, powerhouse pop-star Madonna of the twentieth and twenty-first centuries who, very early in her career, stated that her goal was “to take over the world.” She has certainly succeeded in that goal in many regards. But she has also made some missteps. Read the rest of this entry »