Crisis Management Choose-Your-Own-Adventure Time!


So my hometown hospital back in Virginia just got listed as #8 on a list of the 10 most unsafe hospitals in the US in Consumer Reports magazine. Read the rest of this entry »

Publicity is publicity is publicity; laughing all the way to the bank

Mike “The Situation” Sorrentino is suing Abercrombie and Fitch for $4 million!  Read the article here.

Frankly, I hope he wins!  But aside from my personal opinion on that, there are important lessons to be learned about marketing and public relations from this story. Read the rest of this entry »

Creativity + Business Sense = $$$$

In catching up with my RSS feed this morning, I read a great blog post by Kellie Sheehan on B2B Bliss relating traits of Top Chef contestants to the PR world. Just the sort of creative and thought-provoking post that I love! I adore drawing insight from a comparison of two seemingly unrelated things. Read the rest of this entry »