Marketing Must-Read — “Positioning: The Battle for Your Mind”

a classic book — the title says it all

As a student, it can be tough to get time to read above and beyond your course materials. I mean, it can be a challenge just to read everything that your professors prescribe for you, much less anything for pleasure or your own self-directed education.

But sometimes, you just have to explore a tangent that invites you, and you’re very glad you did.

One tangent for me this semester was to dabble a bit into the concept and history of positioning. I wish I could remember Read the rest of this entry »