A Whiter Shade of Rainbow: a Rhetorical Criticism of Genre, Symbol and Ideology in San Francisco’s Castro District

A huge rainbow flag flutters overhead. Cool fog rolls down over two Twin Peaks that rise in the west, sending a chilly breeze between brightly painted Victorian row houses and down a wide boulevard toward a modern skyline of glass and steel. A streetcar bell clangs as two young men walk by holding hands; you’re in San Francisco’s Castro District. Read the rest of this entry »