Growth hacker nerds are cool: what startups and traditional marketing people can learn from each otherPosted: August 23, 2013 Filed under: branding, marketing | Tags: Business, Lean Startup Circle, Marketing, San Francisco, Silicon Valley, Startup company 5 Comments
3 reasons you should blog about your internshipPosted: July 22, 2013 Filed under: going back to school, marketing | Tags: Blog, Blogging, Business, Concur Technologies, Internship, San Francisco State University, Student 4 Comments
Summer is in full swing in San Francisco! And that means fog, fog, and then a little fog on the side … plus some more fog.
And for many of us college students, it also means internship season!
Are you interning this summer? Here’s some advice for you — definitely consider blogging about your experience. Taking the initiative to write about your internship is a smart thing to do in the long run, even if it means Read the rest of this entry »
“One thing” to remember about your brand — it’s not just for your customersPosted: April 4, 2013 Filed under: branding, marketing | Tags: Adam Kleinberg, branding, Business, Marketing, Zappos 3 Comments
One of the things I love about getting a business education is that your classes progressively build on each other and the lines between them begin to blur. You start out with prerequisites like accounting, economics and statistics, and by the end you’re specializing in the function you want to practice — in my case, marketing. You finish with a capstone case-study seminar, which is basically an integration and application of all the disciplines you have studied since your first day of school. I love that it’s like one long project.
So the other night, my marketing and management courses collided in yet another “Aha! So that’s how they work together!” moment. Who knew that brand strategy and HR are destined to get married and have beautiful babies? Let me explain. Read the rest of this entry »
QR codes – on the way up or DOA?Posted: January 27, 2013 Filed under: marketing, PR | Tags: Business, Marketing, QR code 14 Comments
This morning, I took an informal poll of one person about a topic I’m curious about lately — QR codes!
I asked a friend, “You know what QR codes are, right?”
The results: Read the rest of this entry »
Creativity + Business Sense = $$$$Posted: September 8, 2011 Filed under: going back to school | Tags: Business, Creative work, Creativity, Marketing, Public relations 2 Comments
In catching up with my RSS feed this morning, I read a great blog post by Kellie Sheehan on B2B Bliss relating traits of Top Chef contestants to the PR world. Just the sort of creative and thought-provoking post that I love! I adore drawing insight from a comparison of two seemingly unrelated things. Read the rest of this entry »