Growth hacker nerds are cool: what startups and traditional marketing people can learn from each other
Posted: August 23, 2013 Filed under: branding, marketing | Tags: Business, Lean Startup Circle, Marketing, San Francisco, Silicon Valley, Startup company 5 Comments
getting directions on the way to learn about growth hacking
“One thing” to remember about your brand — it’s not just for your customers
Posted: April 4, 2013 Filed under: branding, marketing | Tags: Adam Kleinberg, branding, Business, Marketing, Zappos 3 Comments
The Power of Now … works for brands, too!
One of the things I love about getting a business education is that your classes progressively build on each other and the lines between them begin to blur. You start out with prerequisites like accounting, economics and statistics, and by the end you’re specializing in the function you want to practice — in my case, marketing. You finish with a capstone case-study seminar, which is basically an integration and application of all the disciplines you have studied since your first day of school. I love that it’s like one long project.
So the other night, my marketing and management courses collided in yet another “Aha! So that’s how they work together!” moment. Who knew that brand strategy and HR are destined to get married and have beautiful babies? Let me explain. Read the rest of this entry »
Maker’s — Off the Rocks and Back on the Mark?
Posted: February 19, 2013 Filed under: branding, marketing, PR, social media 3 Comments
a nicely used bottle of Maker’s Mark. Photo by user swanksalot on flickr via Creative Commons.
Now I don’t know about you, but I like my bourbon neat. Maybe this has to do with my being from the South. But that is neither here nor there.
Perhaps you heard the recent story about how Maker’s Mark is experiencing a pinch in supply of its bourbon due to unanticipated Read the rest of this entry »
“Buckwild” — the Appalachian rasslin’ and muddin’ and partyin’ brand!
Posted: January 20, 2013 Filed under: acting, branding, marketing, PR | Tags: Appalachia, Appalachian, Buckwild, Jersey Shore, Southwest Virginia, Virginia, West Virginia 2 Comments
Oh, wow. This new show “Buckwild” sure has me on the edge of my seat!
I know, I know … perhaps this is not the classiest thing I have ever said.
But here’s the thing… Read the rest of this entry »
alicieinwonderland 