Audacious and authentic — a case study of Kesha’s strategic launch communications

When strategic marketing communications get great results, whether the results are in changes in perceptions, increases in sales, or both, my heart sings.

And we witnessed a great example of that this summer as Kesha launched her new album.

Read my case study of her team’s work here.

And here is a huge thank you to Gini Dietrich and Laura Petrolino at Spin Sucks for accepting my guest post.

2 Comments on “Audacious and authentic — a case study of Kesha’s strategic launch communications”

  1. maidsoftampa says:

    Thank you so much for sharing your wisdom with us. It also introduced me to this album, which is amazing!

    • It’s a great album, isn’t it? And it’s nice that the message of the album matches the key messages in the launch communications. Hey, thanks for reading and commenting, Laura!

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