Audacious and authentic — a case study of Kesha’s strategic launch communicationsPosted: August 30, 2017 Filed under: marketing, PR, Uncategorized 2 Comments
When strategic marketing communications get great results, whether the results are in changes in perceptions, increases in sales, or both, my heart sings.
And we witnessed a great example of that this summer as Kesha launched her new album.
Read my case study of her team’s work here.
And here is a huge thank you to Gini Dietrich and Laura Petrolino at Spin Sucks for accepting my guest post.