Maker’s — Off the Rocks and Back on the Mark?
Posted: February 19, 2013 Filed under: branding, marketing, PR, social media 3 Comments
a nicely used bottle of Maker’s Mark. Photo by user swanksalot on flickr via Creative Commons.
Now I don’t know about you, but I like my bourbon neat. Maybe this has to do with my being from the South. But that is neither here nor there.
Perhaps you heard the recent story about how Maker’s Mark is experiencing a pinch in supply of its bourbon due to unanticipated Read the rest of this entry »
Wait, what? Someone used a QR code correctly? (or, How to Rock a QR Code)
Posted: February 4, 2013 Filed under: marketing, PR | Tags: Food truck, Marketing, QR code, San Francisco State University, SF State 3 Comments
postcard-size advertisement for SFSU food trucks
Behold! The ever-elusive specimen of smart QR code use in its native environment!
So there’s lots of talk about QR codes from me lately, eh? Some people have already written them off as useless, some people love them, and some people apparently love to hate them.
Like a lot of people, it took me a while to understand what they are and how to use them, but now I’m impressed with QR codes’ potential for quickly linking the tangible with the digital. But as we are all painfully aware Read the rest of this entry »
And the winner of the Hottest Super Bowl Ad* Award is ….
Posted: February 3, 2013 Filed under: marketing, PR, social media | Tags: Duracell, Facebook, Marketing, Oreo, Social media, Super Bowl, Super Bowl XLVII, Twitter 1 Comment
You can still dunk in the dark. At the Super Bowl.
*On Facebook and Twitter
Now I have to admit I am not much of a football or Super Bowl person. But as a marketing nerd, obviously I’m watching what’s going on from the sidelines — especially on social media!
And when the lights went out in New Orleans (did Beyoncé blow a fuse?) giving America a longer potty break than usual, smart brands knew that mobile devices and laptops would be humming with activity.
Oreo’s team swooped in and dropped the above photo on the unsuspecting Facebook- and Twitterspheres.
Just absolutely brilliant. Timely, humorous, great design … and almost 15,000 likes and nearly 5,000 shares. And climbing. Not to mention that a *lot* of people were left craving an Oreo cookie!
Oreos — the (un)official cookie of Super Bowl XLVII!
What outstanding examples of social media use did you see during the Super Bowl? What would you have done?
*Honorable mention goes to Duracell, which went to Facebook with a photo of the darkened half of the Superdome plus the text, “If only Duracell was powering the lights …” and then cheekily added “Looks like they used some Duracell batteries! You’re welcome. Enjoy the game. #TrustYourPower” once the lights came back on.
UPDATE:
Excellent coverage of how Oreo did it from Rachel Sanders at BuzzFeed.
HubSpot offers a solid replay of brands that jumped on the blackout.
alicieinwonderland 