Four li’l nuggets of truth no one really tells you about going back to college

Posted: September 22, 2012 | Author: | Filed under: going back to school | Tags: , , , , | 6 Comments

Books aren’t the only thing you’re going to be exposed to at school.

Thinking about going back to school to finish your degree?  Maybe you have a soon-to-be student in your life and you’re wondering how things have changed since you went to college? Read the rest of this entry »

Virgin America — a lesson from a brand that knows how to engage

Posted: September 4, 2012 | Author: | Filed under: marketing, PR, social media | Tags: , , , | 1 Comment

information about baggage requirements at LAX a few years back

Virgin America  — what a brand!  I have been pretty much obsessed with them ever since they first started flying out of SFO in 2007.

There is a lot to love — the gleaming Airbuses decked out in red and white livery, the mod white interiors, not to mention the gorgeous ads and cooler-than-Kenneth-Cole communications.

Virgin America has grown into a carefully crafted brand selling an experience just as much as it sells transportation. It feels like flying with Virgin America is embarking on an experience with like-minded people going to similar places to do similar COOL things. Read the rest of this entry »