I’ve been thinking a lot lately about how customer experience is the driving force behind many decisions that I admire … decisions that drive success for companies.
Some obvious examples are the obsession with design that Steve Jobs leveraged in crafting every interaction customers experience with Apple, and Tony Hsieh’s innovative hiring practices that ensure every Zappos employee lives to deliver memorable customer service.
But it’s not just these big, glamorous examples — you can find Read the rest of this entry »
Growth hacker nerds are cool: what startups and traditional marketing people can learn from each otherPosted: August 23, 2013
Summer is in full swing in San Francisco! And that means fog, fog, and then a little fog on the side … plus some more fog.
And for many of us college students, it also means internship season!
Are you interning this summer? Here’s some advice for you – definitely consider blogging about your experience. Taking the initiative to write about your internship is a smart thing to do in the long run, even if it means Read the rest of this entry »
As a student, it can be tough to get time to read above and beyond your course materials. I mean, it can be a challenge just to read everything that your professors prescribe for you, much less anything for pleasure or your own self-directed education.
But sometimes, you just have to explore a tangent that invites you, and you’re very glad you did.
One tangent for me this semester was to dabble a bit into the concept and history of positioning. I wish I could remember Read the rest of this entry »
One of the things I love about getting a business education is that your classes progressively build on each other and the lines between them begin to blur. You start out with prerequisites like accounting, economics and statistics, and by the end you’re specializing in the function you want to practice — in my case, marketing. You finish with a capstone case-study seminar, which is basically an integration and application of all the disciplines you have studied since your first day of school. I love that it’s like one long project.
So the other night, my marketing and management courses collided in yet another “Aha! So that’s how they work together!” moment. Who knew that brand strategy and HR are destined to get married and have beautiful babies? Let me explain. Read the rest of this entry »